The overall design is inspired by a magical tale. The tale of a witch who has the power of eternal beauty. We use that sense to create the combination of magic and science, " Lipz ". 

Lipz' logo is magnificent and mysterious. It is created from the alphabet L, I, P and Z combine together.  Moreover we use the angle, square shape and line to create the patterns which could  remind of a witchcraft spell and science at the same time. In each product, the patterns are different.  They are printed by hot stamping technique to build a strong brand image and be outstanding from other rivals.